Model Starts Social Media Campaign To Be First ‘Transwoman Of Color’ To Walk In Victoria’s Secret Fashion Show
Catwalk model Leyna Bloom has started a social media campaign to become the first “trans-woman of color” to walk in the annual Victoria’s Secret Fashion Show.
“Trying to be the 1st Trans model of color walk a #VictoriaSecret Fashion show. #transisbeautiful #LeynaBloom,” Bloom tweeted earlier in the week, alongside photos of her in a black bikini top, Yahoo News reports. The post has since received several thousand re-tweets, more than 30,000 comments, and nearly 100,000 likes.
— Leyna Bloom (@leynabloom) April 9, 2018
Whining about Victoria’s Secret’s shortcomings has become something of an annual tradition for social justice warriors, who hail the start of the holiday season every year with snarky posts about the annual parade of half-naked models, airing as a “special” on basic cable.
While Victoria’s Secret has worked diligently to improve diversity among its models, it is still routinely excoriated for things like “cultural appropriation,” and the brand has yet to incorporate plus-sized women into their annual lingerie show. And the company hasn’t yet given in to more “modern” notions of gender, declining to embrace women who were, at one time, not women.
Bloom says she aims to change that.
“All these women of color in the VS fashion show that’s amazing right,” Bloom tweeted in explanation of her campaign. “But they still have way more white girls. It’s like every time they added a woman of color they added another white girl. Next year they need to cast trans and curve models all colors not just Caucasians.”
Bloom told Yahoo that being a Victoria’s Secret Angel is a lifelong dream of hers.
“It’s always been a dream for me, like so many others, not just trans — POC, all women, and some men even,” she said. “This is a platform that glorifies femininity. I always felt in my most natural state I am heavenly. For my trans sisters, regardless of color, this will be a moment for us all.”
Victoria’s Secret is unlikely to incorporate men into their annual event; the purpose of the VS is to sell lingerie to men who might buy it as a holiday present for their partners by giving them an excuse to look at scantily clad ladies for a full hour in prime time. The company also relies on middle America for a large chunk of its corporate business.
But, of course, the internet is very supportive of Bloom’s efforts.